About 2
NEastPhilly.com is the online home of Northeast Philadelphia. Launched in November 2008, NEastPhilly is maintained by a collection of local residents who live and breathe Northeast Philadelphia. The site offers daily news, analysis, multimedia, columns and commentary on everything that interests the proud, working-class neighborhoods of The NEast. NEastPhilly.com is the only place for daily news exclusively about the Northeast.
Contact NEast Philly here. See our archives here.
About NEast | The Magazine | Our Contributors | Write for Us
WHAT WE’RE ABOUT
NEastPhilly focuses on the heart and soul of Philadelphia – the Northeast. Our city’s hardworking middle-class people need their own source for daily news about their community. On NEastPhilly, every story, profile and photo is directly related to Northeast Philadelphia and the people who live and work here.
NEast Philly covers zip codes 19111, 19114, 19115, 19116, 19124, 19135, 19136, 19149, 19152 and 19154. According to data from the 2000 Census, the population of Northeast Philadelphia (these 10 zip codes and nearly 50 neighborhoods) is 404,554.
The idea for NEastPhilly started when founder Shannon McDonald began her journalism career at Temple University in 2005. Now a fully operational site, NEastPhilly delivers daily news to Northeast Philadelphia – with multiple stories a day and feedback from readers. In the future, NEastPhilly will launch a print product: a quarterly magazine called NEast.
THE MAGAZINE DETAILS
About NEast | The Magazine | Our Contributors | Write for Us
NEast Magazine is the plan to bring NEastPhilly.com to life in a glossy print magazine.. Here on NEastPhilly.com, you’ll be able to get daily online content for free, and see previews of every issue of NEast magaine, but the full-length stories, trend-reporting and detailed profiles will be featured exclusively in NEast magazine, which will be available four times a year. Locations and further details to follow as we near our launch.
Until then, we’re slowing building our brand and showing off our voice and focus here on NEastPhilly.com, the online home of everything (and everyone) Northeast Philadelphia
- See other recent features here.
- See regular columns here.
- See commentary here.
- See departments here.
We want to hear from you, share your stories, photos, tips, news, event-notices, community postings or family announcements, like weddings and funerals, here. We want our readers to get involved, as NEastPhilly.com and soon NEast mag will reflect.
Want to be part of this niche magazine for Northeast Philadelphia? Then join us here.

CONTRIBUTORS
About NEast | The Magazine | Our Contributors | Write for Us
NEastPhilly.com is maintained, written and edited by a team of locals from Northeast Philadelphia. Look for these names in NEast magazine, as well.
Read more about us here. Contact us here.
![]()
Shannon McDonald, Executive Editor – Shannon began her life in the Northeast in a small Tacony home, grew up in Wissinoming and now lives in Holme Circle. She launched NEastPhilly.com in Fall 2008, after many years of feeling Northeast Philadelphia was underserved by the rest of the city. After working with various other Philadelphia publications, she decided the best way to get attention for the Northeast is to create it herself. Shannon’s favorite NEast memory is walking to Carmen’s Water Ice on Harbison Avenue on summer nights in Wissinoming. See her personal site here.
Donna Ward, Columnist — Donna writes two weekly columns for NEastPhilly.com: Food for Thought, a restaurant review column, and A Woman’s View, a creative column about issues in the Northeast that pertain to women. She also freelances for various newspapers and magazines in the Philadelphia region and has published works covering dance and exercise. Donna formerly worked for the Northeast News Gleaner, a community newspaper published by the Journal Register Co. Donna graduated Manor College with a double degree in paralegal studies and business administration, with English and creative writing minors. Donna says she has always enjoyed writing and looks forward to meeting new people in the Northeast.
Stacey McCarthy, Columnist – Stacey, who grew up in Morrell Park and now lives in Parkwood, writes Real NEastate, a weekly column appearing Wednesdays in which she answers questions about Northeast housing markets. She is a licensed PA Realtor with the McCarthy Group of Keller Williams Real Estate. Stacey lives with her husband, “Big Joe,” and their 4-year-old son.
Patrick P. McNally, Columnist — Pat was born and raised in Philadelphia, and now lives in Millbrook with his wife and two children. Pat writes a weekly column for NEastPhilly.com, The Parent Trap, which appears every Tuesday and addresses parenting issues. A graduate of Archbishop Ryan, Bucks County Community College and Temple University, Pat has 25 years experience in the newspaper industry, including a six-year stint at the Northeast Times and roles as Sports Editor and Executive Editor at the News Gleaner. He’s received several recognitions for his work, most recently for series and editorial writing by the Pennsylvania Newspaper Association.
Michael Feeney, Writer — Michael grew up in Mayfair directly behind the Mayfair Diner on Tudor St. Though he no longer lives in the neighborhood, he often travels back there and still feels like it is his home. A graduate of Archbishop Ryan, he currently lives outside the city in North Wales. He still feels strongly that the Northeast should be given its proper respect when put up against the rest of the city, referring it to friends as “the first semi-suburb when heading North from Center City.” He is currently a Senior at Arcadia University in Glenside, PA, majoring in print and video communications. A highlight of his life in Mayfair is eating lunch a mere twenty feet from his house at the same time as President Bill Clinton in 1996 during his run for a second term.
Christopher Wink, Web Editor -- Christopher covers daily news for NEastPhilly.com, which he manages. He is the marketing director of homeless advocacy nonprofit Back on My Feet, a position he took after developing a freelance career during which he wrote for a variety of newspapers and magazines in the region, frequently appearing in the Inquirer. He is a co-founder of TechnicallyPhilly.com, a popular blog covering the technology and innovation communities of Philadelphia. Christopher, whose first experience with the NEast was a year living in Frankford, says he appreciates the varied cultures of the Northeast, distinct in a city full of them. See his professional site here.
Mike Korostelev, Designer — An eastern European immigrant and a Somerton resident for the past 10 years, Michael Korostelev is a person of multiple skills. He has close to five years experience in graphic design and at the same time is starting work on his PhD in Engineering at Temple University. What Mike says he loves most about the NEast is that most people dont think about Northeast Philadelphia when they talk about culture, but the diversity of people in the neighborhoods makes it a really interesting experience to live here. See his professional site here.
Jim Heisler, Columnist –- Jim grew up in Tacony and now lives in Upper Holmesburg with his wife Paula and three children – Liam, Addison and Gavin. Jim writes Your Personal CFO, a bi-weekly column appearing on Tuesdays where he addresses a variety of personal finance issues. Jim is a Certified Financial Planner professional and is president of Family Wealth Services, LLC, a financial planning and investment management firm located at 8725 Frankford Ave. in Holmesburg. Jim is a graduate of Central High School and holds bachelors and masters degrees in finance from La Salle University. He holds Series 7, 66, 63 and 24 securities licenses in addition to PA and NJ Life/Health and Property Casualty licenses. Jim is also a part-time faculty member at Holy Family University.
WRITE FOR US!
About NEast | The Magazine | Our Contributors | Write for Us
NEastPhilly is looking for contributors and volunteers!
You don’t have to be an experienced writer to contribute to the site. We want active, involved residents with a passion for their neighborhood. Are you a block captain? A stay-at-home parent with active kids? Someone who loves to socialize and try new things? Do you like taking photos of things you see in your daily routine? NEast Philly is a place for people to read about and experience the real Northeast Philadelphia.
Tell us about your block party, give us details from your neighborhood’s civic meeting or write a guest column about an ongoing problem you see happening. This site is a place for the people of the Northeast to come together, and you can be part of that by contributing to NEast Philly.
Though we can’t pay our contributors yet, the more people who get involved, the more diverse the content on NEastPhilly.com will be.
Contact us here to tell us how you want to contribute to NEast Philly. Send us a brief description of yourself and how you’d like to be part of the site. Experienced writers and inquiring journalists: please send a resume clips if possible.















[...] by Shannon McDonald, while I (try to) handle its Web faculties and write occasionally, like other weekly contributors. We are a fine beginning to a product built for the coming years, I [...]
[...] I share what that looks like in my head, what it looks like now under the tireless effort of its editor and team of contributors and how it’s looked in the [...]